A multi sensory signage system communicating the ‘Unspoken Protocol’  that commuters follow within the London Underground.  This visual language was created to make young professionals aware and mindful of their subconscious behavious in the non-stop World we live in today.

The behaviours were collected through ethnographic research studies, in one of the most populated yet anonymous environments - The London Underground. Playfulness and satire is used aiming to create a less hostile and sterile atmosphere within the underground tube stations. The icons are displayed as flashing neon signs for a more interactive, striking and memorable signage system.