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Jeni Yoga is a holistic wellbeing and yoga studio based in London creating an accessible and educational environment for all levels. The studio offers day retreats, in person classes and online consultations as well as group immersions into yoga's foundations and small group programmes for ambitious women, who want to use yoga to guide their path to holistic success. 


Using brand strategy and a research led approach, this project included a full rebrand of the Jeni Yoga independent business. The branding proposal included a full style guide consisting of key collateral such as logos, brand guidelines, and graphic assets. 

With the vision of building an engaging and welcoming brand, a cohesive brand personality emerged that runs across various digital platforms such as social media, email marketing templates ad website. 

This project also included a full website redesign which underwent a very collaborative process between Jeni, the audience and myself. 

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